Lush Lust

I've narrated this story before here, but I'm not tired of it yet. So...

I had spent three times more than I should have, shopping in SF when I was there in November 2008, and was telling myself, loudly, that that was enough. As I was saying this to myself, I passed this store that ... was just so beautiful. The lights... there was some fragrance in the air... candles... and something fabulously colourful and inviting on display. My feet navigated themselves into the store.

LUSH.

My romance with Lush products is still thriving. Some of the stuff I bought is still around and oh, so well worth all that money.

As we speak, a big fat package is being delivered to a friend who's going to bring it to India for me. Gifts from my cousin brother. Who I very unabashedly passed on my wishlist to. So, yes, I'm lusting for lush.

Just as a demo - I'm going to post examples of what I think is fabulous copywriting. Really after reading, I would buy the stuff just for how they describe it. Full marks for brilliance.

Too Drunk to . . .
is not its full name. Its inspiration was a song by the Dead Kennedys, but specifically the version by Nouvelle Vague played and sung in a groovy 60s giggly style by the cool French group with an extraordinary collection of percussion instruments. Anyway, back to the Emotibomb. This is for the day after you got too drunk It has essential oils of peppermint, marigold, fennel and reviving sweet orange to refresh you, wake you up gently, soothe a sore head and slowly bring you back to life. Just stick one in the shower, turn on the water and stand there - or sit if you can`t manage the vertical - getting drenched until it all feels a bit better. Of course, you don`t have to have a hangover to use one. (At Lush Times Towers, we don`t bother with hangovers. Too busy.) Shower with one of these when you`re already feeling okay and wow! It really gets you grooving.

American Cream
Double Strength Conditioning Cocktail American Cream was inspired by a vision of 1950s US milk bar, bright red-leather-and-chrome, neon-lit cafés where teenagers went to meet each other and drink frothy, fruity, thick, creamy milkshakes. Our fruity, creamy conditioner is what the girls would have used to make their hair soft and strokeable before going out on a date, all dressed up in their bobby socks and circular skirts. The scent of honey, vanilla, strawberries and oranges is so sexy and sweet that dates can’t stay away. If your hair gets a bit messed up, American Cream makes it easy to brush through and smooth out again.

Honey I washed The Kids The irresistible toffee and honey one. Once you've sniffed it, you've got to have it. On paper it's difficult to portray the full effect of this honeycomb toffee scented soap. Suffice to say that people who fully intended to walk past a Lush shop find themselves unable to resist its tempting, mouth-watering fragrance. They inhale and say 'Mmmmmm' then they exhale and say 'Ahhhhh' then they pick up a big chunk and join the queue for the till.

So yes, I was hanging around on the Lushindia website, and a little bit of fine print made my eyes pop out. Also opening at shortly at INORBIT Hyderabad. Isn't that the best news you've heard all day? Now excuse me, while I go away to jump up and down in excitement.